Good Company handles full-service events — from private chefs to DJs. They needed a visual identity that captured their atmosphere: sunshine, ease, joy, and just the right dose of mischief. Something between “sunset beach party” and “every detail handled.”

We focused on creating the feeling of being teleported straight to California. Sun, ocean, cocktails — but without the clichés.

We developed two logo concepts:
— a flag of an imaginary Sunny Country, where pleasure is policy;
— a wiggly little sun with squiggly rays — the client’s pick. Imperfect, playful, but with a strong center. Just like the Good Company team: flexible in the process, uncompromising on quality.

The color palette is pure coastal California: hot yellow, palm green, deep ocean blue, and a neon-tinged pink sunset.

A visual identity that smells like sunscreen, sounds like a summer playlist, and instantly says: “It’s gonna be a good time.” The client was thrilled — and so were their guests.