We focused on creating the feeling of being teleported straight to California. Sun, ocean, cocktails — but without the clichés.
We developed two logo concepts:
— a flag of an imaginary Sunny Country, where pleasure is policy;
— a wiggly little sun with squiggly rays — the client’s pick. Imperfect, playful, but with a strong center. Just like the Good Company team: flexible in the process, uncompromising on quality.
The color palette is pure coastal California: hot yellow, palm green, deep ocean blue, and a neon-tinged pink sunset.