Swap Coffee — a decentralized crypto exchange on TON — came to us with an existing logo, product, and socials, but no cohesive identity. They didn’t want a simple rebrand — they wanted a bold, lovable style that would make crypto feel human, warm, and instantly recognizable.

We built a full visual system based on their logo, combining streetwear aesthetics, coffee culture, and light crypto references.
Created four creative directions — from retro-futurism to gamified nostalgia — and landed on a concept rooted in friendliness and clarity.

We designed a full identity system:
— Brand mascot Swappy (a chill, coffee-loving dino)
— Visual language and custom illustrations
— Merch, pitch deck, social media templates
— Tone of voice: like a friend explaining crypto over cappuccino

The new branding made Swap Coffee feel confident, fresh, and community-first — without losing its easygoing charm. Swappy became the face of the brand across all channels, and the design system made the exchange stand out while staying accessible.