Baiba Sturite is a fourth-generation hereditary healer, Reiki master-teacher, Vedic astrologer, spiritual teacher, author of two best-selling books, and founder of the VEDMIR self-development center.

Baiba's expertise was underrepresented on the Internet — she was mostly found through bookstores as a popular author. Therefore, Baiba wanted to showcase all of her competencies on the new website.

After detailed briefings with the client, we realized that Baiba's website should not be a standard set of services. It has to be a strong motivational success story — Baiba’s rich journey would sell her expertise better than any landing pages.

Instead of a simple website, we have decided to make a longread with a marketing function.

We developed an interactive storytelling website with 8 chapters and 100+ screens.

In order to present Baiba's personality from all sides and captivate the target audience, the site has several narrative lines:

• Interview — Baiba's answers to complex existential (and sometimes tricky) questions
• Info Cards — links to all of Baiba's projects, social media, books, and services + factual information
• Biography — a literary text written in the third person about Baiba's development as a specialist and a person

Each narrative form has its own visual techniques that clearly distinguish one part of the project from another:

• The interview is more “paper-like”: with references to newspapers, books, and clippings
• The information cards are visualized to emphasize the most important points
• The biography is set in dark colors and has many graphic elements to support the text

In addition, each chapter was assigned a different color that echoes the Reiki palette.

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Website of the Day at CSS Design Awards
Shortlisted for the Runet Rating Award 2024
Honorable Mention at the international Awwwards contest