Our partners, Canadian agency Marketika, offered us to develop a promo-lending for their client Blocklabs. Blocklabs is engaged in Web3 development — the company launches crypto-wallets, promos for NFT, and does other technologically interesting things.

The old Bloklabs website was very simple and didn't stand out from the competition. We needed to develop a new promotional page that could make the agency and its approach stand out in the marketplace.

In order to explain complex and incomprehensible processes behind the company, we proposed to play the metaphor of production head-on — presenting the agency as a real factory.

We found that the image of a conveyor belt perfectly captures the idea of blockchain. Only our conveyor belt is carrying blocks of information.

To make the site more emotional, we also decided to add an interactive character that travels around the site and provides helpful comments about the agency.

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