Our colleagues from the Canadian marketing agency approached us to create a website for the clinic of an experienced rhinoplasty surgeon.

Dr. Zahi Abou Chacra is recognized as the best rhinoplasty surgeon in Montreal, which meant that his business card — the website — had to match his level of professionalism.

It was crucial to create an image that evokes trust, because we realized that any medical intervention requires making a firm decision and weighing the pros and cons.

We noted that Dr. Chacra constantly spoke of his work as art. This vivid comparison brought to mind the blending of medicine and the embodiment of beauty in antiquity — sculpture. We began to look for parallels between the body, the form, the graceful lines, and our distinctive sculptor from the world of rhinoplasty.

We made the texts professional and caring, while filling the headlines with art references. Design elements were inspired by the works of famous Renaissance sculptors: Michelangelo, Bernini, Canova. To add soul to the site, we diluted the images of classical sculptures with photos of smiling women, patients of the clinic.

On the main screen, we created a 3D animation of a nose emerging from a piece of marble. This solution immediately sets the theme of the website and creates a wow-effect.

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